So much of our products are simply a medium.  A mediator between you and your customers, bearing and praising your name faithfully as a blanket thrown over the back of the couch, or a robe slipping off her body as she leaves him and heads for the closet.  It is product placement in the TV show that is your life. 
Familiarity + Time = Sentimentality  (could be + or -, mind you)
(+ Sentimentality) + Opportunity = demonstration of BRAND LOYALTY

We do not control the opportunities folks will have to encounter your product.  We have what amounts to simple tools that increase familiarity; blankets, beanies, gloves etc. 

What is the biggest factor in determining whether I am a Ford or a Chevy man?  It is what my Dad drove.  Simple attachment based on its usefulness to my family and how many mornings I woke up to that advertisement all over my parents car.

Innovative roll up designs, on very functional blankets.  Blankets that store easily, folding into a bag with two Velcro compartments.  A really comfortable and stylish if I dare say that, sweatshirt blanket.  (Hoodies are still in style)  Let these very practical and useful designs carry your brand name to an audience that is composed of the cast Real housewives and their personal effects.  Let's put helpful things bearing your name inside "the real world" of kids on picnic, or winter clothes kept in the closet. 

The refresh rate of this world and its advertising wiles is increasing, but people still wear clothes and sleep with throws and bundle up when it snows.  I am decidedly a declinist but, may there still be some loyalty stirred in people, by these gentrified mantles and superficially enhanced textiles.